Website Promotion and Marketing

Warning! Search engine optimisation can seriously increase the amount of qualified traffic to your website. This means more visitors to your website that are actually looking for your kind of products and these are the people that buy. Take advantage of one of our search engine optimisation packages and get your website ahead of the rest!

What is search engine optimization?
Although your website may be highly presentable, the code which makes up your website (HTML) needs to follow certain guidelines in order to achieve good positions in the major search engines.

These guidelines are laid down by the search engines and they regularly modify the algorithms used to rank your website. In order to maintain and improve upon a website's search engine ranking, we have to regularly monitor the ranking of each website, apply any necessary modifications to the HTML code and resubmit the website to the search engine by hand. This is known as search engine optimization.

Why Optimise?
Recent website marketing surveys suggest that more than 80% of new visitors to a website will have come via a search engine. Unless your website can be found by the search engines, it's unlikely that anyone else will find it apart from those few people that you have told about it. It's like having a shop with a permanent "out-to-lunch" sign in the window. The shop is there for all to see but when was the last time you tried to visit a shop that was never open? It may have interesting stock but if the shopkeeper can't be bothered to be there for the customers then the shop might as well stay closed.

That can't-be-bothered attitude can also be applied to some websites when it comes to inclusion in the major search engines. Failing to make your presence known in the major search engines is like having that "out-to-lunch" sign on your home page.

Businesses will spend considerable amounts of money on traditional advertising and more recently website design. But why spend the marketing budget on brochures that you put straight in the bin? If nobody can find your website then, effectively, that's exactly what you are doing.

Search engine optimisation is a necessary but highly cost-effective way of promoting your online presence. It's always essential to generate new business and it's a fact that new business can be generated by visitors that have found your website from the major search engines.

Webnical is not interested in generating just any old traffic. What we aim to build is qualified traffic. That is, visitors that are looking for information about your specific product area by inputting key search phrases into the major search engines.

Our key phrase consultancy service will help to build an effective search engine optimisation profile for your website.

How does this affect me?
It is becoming more common for new clients to approach us claiming that they like their existing website but that it doesn't generate much (or some cases anything) in the way of new business. Those that are able to obtain traffic reports for their website will know that they don't get many visitors to their site.

The others will be none the wiser and assume that they are getting the traffic that they had originally expected when they built their websites but perhaps their products are not desirable enough to attract more sales. Well, the problem is probably due to the fact that your website is practically invisible to the search engines or because it has not been optimised for the key phrases which are relevant to your market area.

That's good news! Why? Webnical have a number of affordable packages that can address the problem of invisibility of your website in the major search engines. We do this by boosting the visibility of your website for your market area by targeting the key search phrases that people will use to find your products and services.

However, that's only half of the picture. We also analyse your leading competitors' websites and optimise your website to achieve a competitive ranking in the major search engine listings. We then regularly monitor your website in order to maintain and improve upon your search engine popularity. We have had some very effective results, bringing qualified search engine traffic to our clients' websites. We can help your clients to find you, the rest is up to you.